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Far to go / loving and giving - shadows of echoes of memories of songs — LiveJournal
Far to go / loving and giving
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j4 From: j4 Date: May 14th, 2010 02:56 pm (UTC) (Link)
it seems to (commonly not always) serve SOME function

Hmmm. I'd want to see some figures to support the idea that it really does 'work' (for some definition of 'work'), otherwise your argument is just a variant on "Well there's got to be a reason for it, otherwise people wouldn't do it", which IMHO is a Very Dangerous Assumption.

I should probably do more research. OTOH, while it would be easy to measure "cost of event", "money raised", "profit made for charity", "increase in custom for local businesses" etc., it is much harder to measure things like "increased positive brand awareness" or "decreased guilt among the middle classes". :-} (That's not to say it's not possible to apply objective measurements to these things, but I almost certainly don't have the resources to do it!)
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