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Far to go / loving and giving - shadows of echoes of memories of songs — LiveJournal
Far to go / loving and giving
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simont From: simont Date: May 14th, 2010 01:15 pm (UTC) (Link)
The more I think about the whole "get sponsored to do things" model, the more absurd it seems.

I've always thought that. But the absurd bit is the fact that so many people are prepared to sponsor people, or in other words that so many people can be more easily persuaded to donate more money to charity if somebody is doing something bizarre and unrelated. Given that inexplicable truth, it makes perfect sense to take advantage of it :-)
tigerfort From: tigerfort Date: May 14th, 2010 02:19 pm (UTC) (Link)
I suspect that at least some of the usefulness of sponsored events to charities is actually in helping people stay aware of them; I wouldn't be surprised to find that for a lot of the population they simply disappear into the fast-moving confusion that is modern life otherwise. (I've also heard this put forward as a benefit of charity shops - yes, they make money, but they also make people remember that there is a problem in need of fixing.)
cartesiandaemon From: cartesiandaemon Date: May 14th, 2010 02:44 pm (UTC) (Link)
*shrug* Some things are weird for actual but non obvious reasons; some things are weird for no reason at all. For the latter it behoves us to examine and if needed reject them, for the former, not to rock the boat until we've got a positive suggestion. Eg. when I was young I thought of the house of lords as a wart on democracy caused purely by history and of solely historical interest; later I decided that however weird it was, it had many good effects and we should try to update it a bit without breaking the good effects. I have absolutely no reason at all why sponsored events raise money for charity, it could well be driven by middle class guilt -- but it seems to (commonly not always) serve SOME function, and if so, then yay.
j4 From: j4 Date: May 14th, 2010 02:56 pm (UTC) (Link)
it seems to (commonly not always) serve SOME function

Hmmm. I'd want to see some figures to support the idea that it really does 'work' (for some definition of 'work'), otherwise your argument is just a variant on "Well there's got to be a reason for it, otherwise people wouldn't do it", which IMHO is a Very Dangerous Assumption.

I should probably do more research. OTOH, while it would be easy to measure "cost of event", "money raised", "profit made for charity", "increase in custom for local businesses" etc., it is much harder to measure things like "increased positive brand awareness" or "decreased guilt among the middle classes". :-} (That's not to say it's not possible to apply objective measurements to these things, but I almost certainly don't have the resources to do it!)
kaberett From: kaberett Date: May 14th, 2010 04:01 pm (UTC) (Link)
I have seen (and liked) the suggestion of e.g. sponsored litter picks, which I think some of the student societies here occasionally do on Jesus Green and the like. In fact, I should investigate further on that front. Hmm.
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